Performance marketing breakdowns, campaign teardowns, and hard-won lessons from 9+ years and $10M+ in managed ad spend.
Most marketers optimize for CPL. That's why most marketers are optimizing for the wrong thing. Here's what actually moves the needle — and the numbers to prove it.
Read the full post →Miami, LA, Houston — if you're running English-only ads in a bilingual market, you're paying double for half the audience. The data and the setup.
Job boards give you volume. Meta Ads give you licensed candidates who are actively looking. The setup, the targeting, and the script that closed 8.1%.
After auditing 15+ accounts, the same three gaps show up every time. They're not what you'd expect. None of them are about creative.
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